Our client, a local garage door repair and installation business, had an excellent reputation in their area but struggled to generate leads through Google Ads. The leads they did receive were costly, ranging from $90 to $130 per lead. Frustrated with the increasing expenses, they resorted to purchasing leads from a broker and paying commissions for the job. This unsustainable approach hindered their growth and profitability, leaving them in need of a more effective solution.
At Digital Recipe, we devised a unique approach to generate leads for garage door businesses. Our team implemented super-converting landing pages that captivated potential customers and prompted them to take action. To further optimize our campaigns, we connected a tracking call system that recorded each call, enabling us to identify the keywords that triggered desired inquiries. Armed with this valuable information, we fine-tuned our advertising efforts to focus on the keywords that yielded the most promising leads and redirected resources away from less fruitful ones.
With our strategy in place, the results were remarkable. The cost per lead significantly dropped from $90-$130 to a more manageable range of $40-$50. Moreover, the quality of jobs generated improved, enabling our client to attract more lucrative commercial and installation projects. Encouraged by the success, the business is now actively working towards expanding its operations to another city, riding the momentum of our lead generation efforts. This case study serves as a testament to the power of Google Ad campaigns, converting landing pages, and tracking call systems in optimizing marketing campaigns and generating tangible outcomes.
At Digital Recipe, we have a unique approach and strategies, designed specifically to help service businesses like yours generate leads at a lower cost.
By attracting higher-quality jobs and bolstering your bottom line, we position your business above the competition. With our expertise in the industry, we can help your garage door repair and installation business thrive and achieve sustainable growth.