Our client, an entrepreneur with experience in service businesses, was starting a new locksmith business. They wanted a mobile-friendly, responsive, and engaging website that would turn traffic into leads, and match the brand image of their new business. They also planned to quickly expand their service area and generate leads organically, even though competition was high in Los Angeles and nearby areas.
We started the project by having a detailed discussion with the business owner. This gave us an understanding of the business’s unique selling points, mission, and brand identity. Using this knowledge, our skilled writers created unique website content that accurately represented the client’s business.
Our experienced web designers made a WordPress site with features that not only reflected the brand but also helped generate leads. The site was fully optimized for both mobile and desktop, ensuring a smooth user experience.
Considering the client’s goals for quick expansion, we performed in-depth local SEO research and selected 35 cities within the service area that had less competition. So, we built a highly optimized website with 6 service pages and 35 individual city pages, creating a unique page for each targeted city.
Our hard work led to a website that met and even surpassed the owner’s expectations. As the client aptly put it, “It’s like your team was in my mind when I thought about this website.” The speedy, user-friendly website with 46 unique pages began to rank on Google just 2 months in. Although these early rankings were on pages 5 and 6 of Google – not enough to bring in significant traffic – it showed the potential of our SEO strategy.
By the 4th month, the website started attracting organic traffic, and by the 5th month, it began generating leads. In the 6th month, the website brought in 34 leads through calls and lead forms, proving the success of our approach.
In addition, our focused local SEO strategy greatly improved the visibility of the client’s Google Maps listing. It tripled (x3) the number of calls over 6 months and extended the reach of the business to cover a radius of more than 15 miles from its location.
2 months Results
6 months Results
4 months Results
Results After 1 Year
Google Business Profile Rankings
Our work with the client led to a responsive, high-converting website that not just met, but went beyond their vision. By focusing on local SEO and creating a page for each city in the service area, we positioned the business strongly within a competitive market. Our strategic approach ensured immediate leads and paved the way for ongoing organic growth, helping the client’s business to thrive.
If you’re looking to give your locksmith business a similar boost we are here to help you get started.